The Benefits of Social Media

The benefits of running Social Media are initially ‘soft’ benefits. Accumulated, these benefits build to reinforce you, your company and your ideas as good, strong and worth heeding. Benefits of social media would therefore include:

  • People purchase from a trusted source
  • If you ‘know’ an expert you take their advice. You trust their decisions and you act accordingly.
  • Free Advertising
  • Customers that evangelise your product.
  • Repeated and permanent mentions of your web site and product on the web
  • Free Gigantic Focus Groups
  • Discussing of the pros and cons of your products in
    Blogs
    Forums
    Microblogs
    OnLine Mainstream Press
    Review Sites
  • Detailed Customer Behavior Info:
    Conversion rates from specific campaigns
    Community response to specific campaigns
    Sites where conversations about your product occur
    Sites where traffic to your site originates
    Purchasing behavior in your store
    Products affiliates will group your products with
  • Relevant Ideas:
    New product ideas
    New campaign ideas
    Product improvement ideas
    Packaging ideas
    Partnership ideas
    Sales Channel ideas
    Ideas generation (the more people the more ideas)
  • Credibility:
    Recognition of company and staff as experts
    Recognition of company and staff as people (trustworthy)
  • Naturally Occurring and Unexpected Sales Channels:
    Sales can now flow from anywhere, based on the networks of your new evangelists. (e.g. one of your products is for e.g. a disabled person. One of your followers thinks it is really good. They may well be part of all the disabled groups and users on the social media networks. By leaving a good comment about you on your faceBook page, all their connections see it also. Suddenly you have lots of free exposure to exactly the right people voiced by exactly the right person)

Objective

More business
Targetted visitors
More market information
Better search engine placement against a range of search terms
Brand development online
Credibity of brand and personalisation of the organisation
Elevate Westland above competitors and ‘claim the online gradening space’
Establish Westland as ‘The’ online gardening people

The main benefit is in and around the brand. It establishes your company as the easiest and best resource for expertise. If you are first onlne and you get it right, it creates barriers to competitors. It sets a standard and owns the relationship as contacts are established and become direct marketing contacts.


 
 
 

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