BBH launches "own-created" brands
Bartle Bogle Hegarty is launching two new brands, created in-house by the agency’s brand invention company Zag. Pick Me, a vegetable ready-meal, has launched in Tesco and a personal alarm system called IlaDusk will debut in Marks & Spencer.
From: http://www.marketingweek.co.uk/include/qbe/rss_latest_news.xml
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