Tequila is tipped to win the integrated pan-European advertising account for Domestic & General, the UK’s largest provider of warranties for domestic appliances.

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The Association of British Travel Agents (ABTA) is encouraging holidaymakers to book through accredited members for reassurance during the credit crunch. It is launching a new campaign later this month to target consumers during the peak booking period.

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Gerry Sutcliffe, the Sports minister, is set to unveil plans that will force gambling operators to pay a statutory levy to fund the industry charity. The move follows the failure of many companies to make voluntary contributions to the Responsibility in Gambling Trust.

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Whyte & Mackay has appointed Beam Global Spirits & Wine marketer Nick Garland to the role of global sales and marketing director. He replaces Alok Gupta, who have moved to a role at parent company United Spirits.

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The social net’s previously inflated worth is now more realistically valued at billion. Shelly Palmer of MediaBytes thinks the current casual market value of .50 to .00 serves as an online reality check.

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It is critical to know how any web metrics package calculates its numbers, even Google. You cannot assume, no matter how big the company, that the numbers will be correct. 

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Thanks to fuzzy math in the analytics community, it will take years to create proper, precise standards that can be implemented industry-wide. Here’s why.

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By not looking beyond the browser, these companies are missing out on significant opportunities to connect with consumers. Could your brand benefit by exploring the strategies outlined here?

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Procter & Gamble is planning a major consolidation of its laundry range, which will see all of its liquid and tablet formats scrapped over the next five years.

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Ladbrokes has hit out at the Advertising Standards Authority for what it claims is a ban on humour in gambling ads. It comes after the watchdog ruled against a recent ad campaign for ladbrokescasino.com.

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