22
Jun
The benefits of running Social Media are initially ’soft’ benefits. Accumulated, these benefits build to reinforce you, your company and your ideas as good, strong and worth heeding. Benefits of social media would therefore include:
People purchase from a trusted source
If you ‘know’ an expert you take their advice. You trust their decisions and you act [...]
22
Jun
Notwithstanding all the idiosyncrasies of each individual organisation, it is possible to put together a basic template for a social media campaign.
Working on the notion of a client ‘Client X’:
DIY Social Media Campaign Template
Create Client X accounts on Facebook, MySpace and other social networking sites. These accounts act as a billboard in those communities and [...]
22
Jun
Social Media is problematic for business. Business websites are being circumvented in favour of information available through social media sites. Information given freely through a social network is likely to be trusted while there is a cynicism associated with corporate information. Social Media can make marketing control difficult: It is viral and bad news can [...]
22
Jun
Social Media is a part of what has become known as Web 2.0. Web 1.0 would describe static websites where information flows one-way from website to reader and any dynamic functionality tends to be socially remote (forms, transactional etc.).
Web 2.0 broadly refers to a trend where the reader has turned publisher. Early examples were forums, [...]
