Virtual fashion world Stardoll partners with Elle US
Fashion virtual world Stardoll has partnered with Hachette Filipacchi Media US title Elle to create an online magazine
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Monatsarchiv für October 2008
Play.com offers DRM-free tracks from the four majors
Online retailer Play.com has begun offering tracks from all four major labels in an MP3 DRM-free format
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Google announces AdSense for Games
Google is bidding to tap into the gaming market after it announced AdSense for Games last night
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EMI plans B2C music streaming portal
Record label EMI plans to launch a portal for selling and streaming music before the end of the year
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The London Paper rolls out online game
News International freesheet The London Paper has rolled out an online game to raise readers’ awareness of its website
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Topps cards launches Match Attax website
Collectible card company Topps is launching a website to increase buyer engagement around its Match Attax cards
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Cover story: Copycat warning over alternate reality games
Despite a wave of enthusiasm for ARGs, brands must consider their audience before following the trend
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Copycat warning over alternative reality games
Brands are being warned against rashly adopting alternate reality games (ARGs) as their use as immersive brand experiences takes off.
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Paramount pushes Scrubs Moments via Facebook ads
Paramount Comedy has become the first UK broadcaster to use Facebook’s Engagement Ads platform, for its first social media campaign.
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US interactive industry takes lead from UK to set up ad network body
The US Internet Advertising Bureau is to follow in the UK’s footsteps to create an IASH-style trade body to help combat issues such as ad misplacement.
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