31
Oct
Our response to Zack Brandit – Share Your Brand’s Passion forum on LinkedIn
What path follows the social Media information flow?
Company’s communication flow has mostly been one sided. Does social media inverse the flow starting it from the consumer side?
Or does the whole dialogue process introduce a new flow which has no real source or receiver?
I could [...]
13
Oct
Royal Bank of Scotland chief executive Sir Fred Goodwin has resigned as the Government agrees to inject £20bn of new capital into the bank in an effort to stabilise the markets. A further £17bn of taxpayers’ cash will be injected into HBOS and Lloyds TSB.
From: http://www.marketingweek.co.uk/include/qbe/rss_latest_news.xml
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13
Oct
ShotPak, a vodka drink packaged in sachets, has been pulled off shelves after alcohol industry body Portman Group found the drink could be mistaken for a soft drink and may appeal to children.
From: http://www.marketingweek.co.uk/include/qbe/rss_latest_news.xml
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13
Oct
Heinz has scrapped the role of chief marketing officer following the departure of Suzanne Douglas. She is returning to Heinz Australia to become managing director of the division.
From: http://www.marketingweek.co.uk/include/qbe/rss_latest_news.xml
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13
Oct
The National Housing Federation claims 5 million people should receive up to £70 in fuel rebates. It comes after Ofgem published its investigation into the energy market last week.
From: http://www.marketingweek.co.uk/include/qbe/rss_latest_news.xml
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13
Oct
Bartle Bogle Hegarty is launching two new brands, created in-house by the agency’s brand invention company Zag. Pick Me, a vegetable ready-meal, has launched in Tesco and a personal alarm system called IlaDusk will debut in Marks & Spencer.
From: http://www.marketingweek.co.uk/include/qbe/rss_latest_news.xml
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13
Oct
The Evening Standard was the only newspaper to record strong growth both month on month and year on year in the latest Audit Bureau of Circulations (ABC) figures for the six months to September. Times Media and Guardian News & Media newspapers also did well month on month.
From: http://www.marketingweek.co.uk/include/qbe/rss_latest_news.xml
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13
Oct
Edelman’s director of insights explores the current evolution of the marketing and public relations landscape and explains why digital marketers need to focus on integration, not the latest technology fad.
From: http://www.imediaconnection.com/MostReadRSS.aspx
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13
Oct
Poorly executed sales promotions can cheapen your brand. Check out these companies that have managed to preserve their value while still delivering deals.
From: http://www.imediaconnection.com/MostReadRSS.aspx
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13
Oct
Brands should be on the lookout for new ways to get in front of consumers. Here’s a sneak peek at some innovative companies that want to make it easier to do just that.
From: http://www.imediaconnection.com/MostReadRSS.aspx
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