Sega has launched a widget pushing its upcoming game Sonic Chronicles: The Dark Brotherhood, as it looks to invest more in online promotion

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Charity Cancer Research UK has rolled out a viral video ahead of Breast Awareness Month

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Guardian News and Media (GNM) has appointed Tom Happold to the newly created role of head of multimedia

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Virgin Media’s on-demand TV service has grown by one-third since the start of the year, according to latest figures released by the company

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The Conservative party has overhauled its website in a bid to engage supporters online

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Digital creative agency Perfect Fools has appointed former Nike international marketing director Tim O’Kennedy as its first non-executive director

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IPC TX has launched an online talent contest in an effort to drive traffic to whatsontv.co.uk

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Setanta Sports has signed a deal with Konami Digital Entertainment which will see both companies launch strategic ad campaigns on each other’s properties

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Swedish interactive production agency B-Reel has opened its first UK office

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Full-length BBC shows including Walking with Dinosaurs, Little Britain, Yes Minister and The Catherine Tate Show are to be made available on mobile to Australian subscribers

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